FOR IMMEDIATE RELEASE
Date: September 26, 2000
Contact: Margot Gerber
Tel.: 323.461.2020 ext. 115
THE AMERICAN CINEMATHEQUE PRESENTS
MENTAL HYGIENE: CLASSROOM GUIDANCE FILMS 1947-1961
Hosted by Ken Smith, Author of Mental Hygiene: Classroom Films 1945-1970
HOLLYWOOD - The American Cinematheque at the Egyptian will present a
two-night program of Classroom Guidance Films from 1947-1961. The shows will
be hosted by author Ken Smith (Mental Hygiene: Classroom Films 1945-1970)
who will examine the films in an historical context in light of
socio-political concerns of the day. For the quarter-century following World
War II, a special kind of classroom film received wide circulation. These
"mental hygiene" films thrived in a confused and nervous America. The
rebellious behavior of young people challenging the social norms struck fear
into the hearts of parents and educators, who saw dark futures for the teens
who broke the rules and refused to fit in with society. These concerned
adults embraced the metal hygiene film as a new means of delivering social
guidance. The creators of the films took their cues from the wildly
successful training and propaganda films of the World War II era. They used
the same shock and scare techniques to warn teenagers about substance abuse,
venereal disease, juvenile delinquency and the awful fate of kids who drive
too fast on prom night. All programs will include several films and a
discussion, which will total approximately 2 hours. Smith's book will also
be available for purchase at the theatre. Each program is separate
admission. All screenings are at the newly renovated Lloyd E. Rigler Theatre
at the historic Egyptian (6712 Hollywood Boulevard between Highland and Las
Palmas) in Hollywood.
Saturday, October 28, 2000
At 7:00 PM is Program One: Manners, Menstruation & The American Way
including: "Benefits of Looking Ahead", 1950, Coronet Instructional Films.
"Cheating", 1952, Centron Corp for Young America Films. "Cindy Goes To A
Party", 1955, Centron Corp. for Young America Films. "Live and Learn", 1951,
Sid Davis Productions. "Social Class in America", 1957, Knickerbocker
Productions for McGraw-Hill Book Co. "Molly Grows Up", 1953, Medical Arts
Productions for Personal Products Corp. "Make Mine Freedom", 1948, John
Sutherland Productions for Harding College.
American Cinematheque, 1800 North Highland Avenue, Suite 717, Hollywood,
(tel) 323.466-FILM ? (fax) 323.461.9737 On the web:
page 2 - Mental Hygiene Films
Following at 9:30 PM is Program Two: DATING, DELINQUENCY & DIVERSITY
"Are You Popular?", 1947, Coronet, Instructional Films. "A Date With Your
Family", 1950, Simmel-Meservey. "What About Juvenile Delinquency?", 1955,
Centron Corp. For Young America Films. "Towards Emotional Maturity", 1954,
Knickerbocker Productions for McGraw-Hill Book Co. "Last Date", 1949,
Wilding Picture Productions for Lumbermen's Mutual Casualty Co. "Seduction
of the Innocent", 1961, Sid Davis Productions. "What About Prejudice?" 1959,
Centron Corp for McGraw-Hill Book Co.
Sunday, October 29, 2000
At 7:00PM is Program Three: CONFORMITY, SAFETY & THE BOMB including:
"Good Table Manners", 1951, Coronet Instructional Films. "Habit Patterns",
1954, Knickerbocker Productions for McGraw-Hill Book Co. "Boys Beware",
1961, Sid Davis Productions. "The Terrible Truth", 1951 Sid Davis
Productions. "More Dangerous Than Dynamite", 1941, Guy Haselton for
Panorama Pictures. "Social Courtesy", 1950, Coronet Instructional Films.
"Duck and Cover", 1951, Archer Productions for Federal Civil Defense
Administration. "Dating: Do's and Don'ts", 1949, Coronet Instructional
New York-based Author Ken Smith is available for interview. He can be
contacted directly at firstname.lastname@example.org. Requests for interviews must be in
writing. See below for details.
See ticket prices and other general information on the Hollywood on
Hollywood film series press release.
A complete calendar/flyer listing of these films has been mailed to you.
BLACK AND WHITE PHOTOS ARE AVAILABLE UPON REQUEST VIA E-MAIL
WE DO NOT HAVE GUARANTEED PRESS PASSES TO PUBLIC SCREENINGS. IT IS
RECOMMENDED THAT YOU TAKE ADVANTAGE OF THE ADVANCE PRESS SCREENINGS.
REQUESTS FOR PRESS TICKETS TO PUBLIC SCREENINGS MUST BE IN WRITING AND
SHOULD BE FAXED TO 323.461.9737 ATTN: MARGOT GERBER, 24 HOURS PRIOR TO SHOW
TIME. JOURNALISTS WISHING TO AUDIO OR VIDEOTAPE DISCUSSIONS MUST ALSO SEND
A WRITTEN REQUEST.
NO THEATRICAL PRESS SCREENINGS ARE SCHEDULED FOR THESE SHOWS. A CLIP
SELECTED FILMS IS AVAILABLE FOR PRESS PREVIEW. UNFORTUNATELY THE FILMS
CANNOT BE PREVIEWED IN THEIR ENTIRETY. CALL TO REQUEST.
THE PROGRAM IS SUBJECT TO CHANGE WITHOUT NOTICE.
Upcoming at the American Cinematheque:
The Films of Timothy Carey (Nov. 4-5)
RES FEST: The All Digital Festival (Nov. 1-3)
French Shorts (Nov. 15)
Women In Shorts (Dec. 7)
Our permanent daily attraction film FOREVER HOLLYWOOD is now open. The
is a celebration of the history of Hollywood as told by some of today's
biggest stars. For press passes to see it for review purposes, please call
Margot Gerber at 323.461.2020, ext. 115.
Moving Picture Ball