Privacy Policy

Effective Date: May 18, 2021

This Privacy Policy describes the online information collection practices of the American Cinematheque (“American Cinematheque,” “we,” “our,” or “us”). Specifically, this Policy describes how we collect, use, and share the information of individuals who visit our website located at and any other sites that are linked to this Policy (the “Site”).  Where applicable, the Policy also describes our offline information collection practices, such as by phone, at theaters or events, or in other offline contexts.

Please be sure to read this entire Privacy Policy and our Terms and Conditions before using or submitting information through the Site.

Information Collection

When using our Site or otherwise interacting with us, you may voluntarily provide information about yourself, including your name, email address, payment card information, and any other information you choose to provide.  We collect this information when you create an account, sign up for a membership, shop at our online store, donate to our organization, or interact with us for any other purpose.

We also automatically collect information relating to your interactions with us and our Site, including browser type, IP address, pages visited and other activities on the Site, device type, time and date of visit, and other information we collect through the use of cookies and similar technologies. See the “Analytics” section of this Privacy Policy to learn more about the use of this information and the choices available to you.

Information Use

We may use your information for any lawful purpose, including the following:

  • To fulfill your orders for products and services you request (e.g., your American Cinematheque Membership and benefits, ticketing and events);
  • To respond to your inquiries;
  • To operate and improve our services, including to provide better services, products, and opportunities to our customers and visitors to our Site;
  • To operate, personalize, and improve the Site, including for analytics purposes;
  • To send surveys, promotions, and marketing materials that may be of interest to you, and for other marketing activities;
  • To prevent and detect fraud;
  • To comply with the law and to maintain the security of our Site; or
  • With your consent, or as otherwise disclosed at the time information is collected.

 Information Sharing

We may share the information we collect with other parties, including the following:

  • With third parties, such as venues where we host events, who help us provide our products and services;
  • With third party vendors who process data on our behalf to help our business operations, such as payment processors and email service providers;
  • As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding;
  • Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, or to protect our rights or the rights of third parties; and
  • With your consent or as otherwise disclosed at the time of data collection or sharing.

We may share information that has been anonymized or aggregated without limitation.


To prevent unauthorized access, use, or disclosure of information we collect, we have put in place commercially reasonable physical, electronic, and managerial procedures to safeguard and secure the information.


We may work with third parties that collect data about your use of the Site and other sites or apps over time for non-advertising purposes.  We use Google Analytics and other third-party services to improve the performance of the Site and for analytics and marketing purposes.  For more information about how Google Analytics collects and uses data when you use our Site, visit, and to opt out of Google Analytics, visit

Third-Party Links and Tools

We may provide links on the Site to third-party websites or apps, including plug-ins that link to social media sites such as Facebook, Instagram, and Twitter.  These websites and apps are independent from American Cinematheque and have their own separate privacy policies.  American Cinematheque is not responsible for the privacy practices or content of such third-party websites or apps.  We recommend that you review the third-parties’ privacy polices before you visit these websites or apps to learn about their data practices.

The Site may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties.  If you use these tools to share personal information or you otherwise interact with these features on the Site, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public.  Your interactions with third-party companies and your use of their features are governed by the privacy notices of the companies that provide those features.  We encourage you to carefully read the privacy notices of any accounts you create and use.

Opting Out of Promotional E-mails

If you decide for any reason that you no longer wish to receive promotional e-mails from us, you can unsubscribe from our e-mail distribution list by clicking the “unsubscribe” link located at the bottom of each promotional e-mail.  You can also opt out of receiving promotional materials by updating your preferences in your account online or by notifying us by e-mail at [email protected].

 Changes to This Privacy Policy

We reserve the right to change this Privacy Policy from time to time.  You should check this page periodically to learn of any updates.  If we make changes to this Privacy Policy, we will post the amended version on our Site and the effective date will be updated.  Your continued use of the Site indicates you agree to those updates.

Contact Us

If you have any questions about this Privacy Policy or the practices described here, you may contact us at [email protected].